Local SEO

How to benefit from local SEO

Local SEO
MarketArm Local SEO
Local seo page MarketArm
Local SEO

Let’s boost your visibility and take your business closer to your customers

Online competition is too harsh, and to get your place in a niche market, you should have a solid online presence. Before taking on a local SEO campaign, we make sure that our clients understand the role of local SEO. As part of a bigger picture, local SEO will fill in the gaps of your business and take it to your customers’ doors.

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What is local SEO?

Local SEO stands for the strategies to help your business be better visible on Google or other search engines’ local search results. For example, you want to find a cozy place for Friday evening. What are your actions? The easiest way is to look for an option on Google. Local SEO is a strategic advantage for any business that has a physical location. It will help you appear in the first positions of Google search results when any of your targeted keywords are searched.

Unlike digital brands and companies, Local SEO targets brick-and-mortar businesses that can immediately measure the impact of a successful SEO campaign physically. Did you know that 50% of searchers visit searched businesses within 24 hours of a local search? Of course, local SEO cannot be successfully implemented without fully-fledged marketing.

Local SEO infographics
  • Chrome – 39.43 %
  • IE – 19.46 %
  • Firefox – 14.75 %
  • Safari – 11.66 %
  • Opera – 3.65 %
  • Android – 3.23 %
  • UC Browser – 3.17 %
  • Samsung Internet – 1.06 %
  • Edge Legacy – 0.59 %
  • Other – 3 %

Let’s understand how local SEO works:

When typing keywords and search phrases into Google (we take Google as an example as it is the largest and the most influential search engine), it checks rankings and patterns of different websites, generating a list of relevant websites that match your search. How does Google choose top listings? Using complex algorithms, Google checks the index of thousands of sites and ranks them. Based on relevance, popularity, and prominence Google creates a list. The process takes less than a second. Local SEO works on presenting your information, polishing your reputation and digital footprint to take you higher in SERP.

What does Local SEO do for Your Business?

  • Increases local visibility in search
  • Increases popularity in online directories
  • Boosts website traffic
  • Enhances Google Maps and local listing visibility
  • Improves reputation

What is the difference between local SEO and general SEO?

Basically, those two strategies are related. They focus on improving website rankings in search results and making the website more visible for customers. The only difference is that general SEO improves website visibility globally. While local SEO focuses on local search territory to connect local customers to your product.

Why do you need Google Maps SEO?

Why do you need Google Maps SEO

The role of Google products in your digital presence development is enormous. That is why it is crucial to have Google products integrated. One of the critical components for local SEO is Google Maps marketing and SEO aimed at maximizing the search exposure of the business. With Google Maps marketing SEO teams implement a comprehensive approach to local SEO:

-Google My Business

-Optimization geared for Google Maps marketing

-Increased volume of the accuracy of mentions

-Domain authority, and more.

Local SEO also enables “Near me” functions that help different social platforms show you in “near me” related search results. “Near me” searches are exceptionally customer-centric, which means you will a priori be favored by Google. “Near me” is enabled simultaneously with other local SEO components listed below.

What is our approach to Local SEO Service

Local SEO Audit

Local SEO Audit

Successful local SEO starts with a thorough SEO audit to determine the current ranking, get actionable insights and build an SEO checklist. Our specialists will check out your business geographical location, NAP visibility (business name, address, phone number), conduct landing page audits, local citations analysis, and competitor benchmarking.

Keyword Research & Strategy

Keyword Research & Strategy

To amplify your local reach and boost conversion rate with local SEO, we perform in-depth site keyword research and competitor keyword research to identify industry-related and geo-specific keywords. Website content is later built or optimized based on filtered keyword lists.

Google My Business SEO

Google My Business SEO

Local SEO also includes the management of Google My Business locations to keep brand information up-to-date and relevant. Business information is updated across the web, directories, and listings to be the best possible reachable.

On-Page Optimization

On-Page Optimization

To ensure customer satisfaction and increase lead conversion rates, the website should be highly responsive and fast. Best practices of on-page SEO will help specialists reveal slow processes and content gaps, eliminate them, add target keywords and metadata to prepare your website for local SEO.

Online Reputation Management

Online Reputation Management

Customer reviews provide positive proof about your product and services and increase trust. We will help you protect your brand reputation by controlling the reviews and conducting a review acquisition strategy through customer review marketing software.

Business Citation Management

Business Citation Management

Local SEO citations refer to your business name and website on third-party sites and directories. To gain maximum control over the digital footprint, it is crucial to be listed in local business directories, like Yelp, TripAdvisor, FourSquare, MojoPages, and others.